Question 1

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Question marks" are located in which area of the BCG growth-share matrix?

Accepted Answer

A)   upper left quadrant
B)   upper right quadrant
C)   center quadrant
D)   lower right quadrant
E)   lower left quadrantF) A) and B)
G) B) and C)

Question 2

Statements of an accomplishment of a task to be achieved,often by a specific time are referred to as __________.

Accepted Answer

A)   plans
B)   procedures
C)   strategies
D)   goals
E)   visionsF) B) and E)
G) A) and D)

Question 3

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as

Accepted Answer

A)   designated teams.
B)   strategic business units.
C)   cross-functional teams.
D)   business consortiums.
E)   venture squads.F) D) and E)
G) A) and E)

Question 4

Specialized functions such as marketing and finance are generally referred to as __________.

Accepted Answer

A)   teams
B)   groups
C)   divisions
D)   departments
E)   business unitsF) A) and E)
G) C) and D)

Question 5

Netflix is a company that rents DVD movies either by mail or streams movies over the Internet.It jumped into an industry where there were many competitors from other local and national video stores.Initially,it established a loyal clientele by providing a service that was not available-reliable and fast shipment.Its delivery system created Netflix's

Accepted Answer

A)   viable mission.
B)   competitive advantage.
C)   tactical innovation.
D)   core benefit.
E)   sales orientation.F) C) and D)
G) B) and C)

Question 6

contribute to human welfare by application of biomedical engineering in the research,design,manufacture,and sale of instruments or appliances that alleviate pain,restore health,and extend life" is Medtronic's ___________.

Accepted Answer

A)   core value proposition
B)   corporate culture
C)   functional goals
D)   sustainability doctrine
E)   mission statementF) B) and C)
G) A) and E)

Question 7

organizational __________ answers the question,"What will we do?"

Accepted Answer

A)   foundation
B)   direction
C)   culture
D)   strategy
E)   missionF) None of the above
G) D) and E)

Question 8

Market development refers to the marketing strategy of

Accepted Answer

A)   increasing sales of current products in current markets.
B)   selling new products to new markets.
C)   selling new products to current markets.
D)   selling the same brands in both current and new markets.
E)   selling current products to new markets.F) B) and D)
G) B) and C)

Question 9

person most likely to oversee product planning and positioning,as well as coordinate public relations initiatives,would most likely be the responsibilities of the __________.

Accepted Answer

A)   CEO
B)   CMO
C)   CPM
D)   CPO
E)   COOF) B) and C)
G) D) and E)

Question 10

campus service organization annually raises money through the sale of T-shirts.What are the major components of the marketing program it should use to increase sales? Give one example of each.

Accepted Answer

A marketing program should include produ...

Question 11

using a __________ strategy,there is no change in either the basic product line or the markets served.Increased sales are generated by either selling more products through better promotion or distribution or selling the same number of products at a higher price.

Accepted Answer

A)   product development
B)   market development
C)   diversification
D)   market saturation
E)   market penetrationF) C) and D)
G) A) and B)

Question 12

Figure 2-5
-Based on Figure 2-5 above,identify and explain each of the four market-product strategies represented by each quadrant ("A," "B," "C," and "D")in the diversification analysis matrix.

Accepted Answer

The market-product strategies include:
...

Question 13

recent years,many large firms have changed the title of the head of marketing from vice president of marketing to

Accepted Answer

A)   chief executive officer.
B)   corporate marketing official.
C)   coordinating marketing officer.
D)   chief marketing officer.
E)   corporate marketing executive.F) A) and B)
G) C) and D)

Question 14

__________ is a privately owned organization that serves its customers to earn a profit so that it can survive.

Accepted Answer

A)   agency
B)   business firm
C)   institution
D)   nonprofit organization
E)   entityF) C) and D)
G) A) and B)

Question 15

Which of the following statements regarding organizational culture is most accurate?

Accepted Answer

A)   Organizational culture exists only at the corporate level of an organization.
B)   Organizations must connect with all of their stakeholders.
C)   Organizational culture is best used only at the functional level for the most effective results.
D)   Organizational culture cannot be learned or taught.
E)   Organizational culture is a statement of the organization's function in society.F) C) and E)
G) A) and B)

Question 16

with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as __________.

Accepted Answer

A)   dogs
B)   cash cows
C)   question marks
D)   stars
E)   hedgehogsF) A) and E)
G) A) and D)

Question 17

Business portfolio analysis refers to

Accepted Answer

A)   a tool that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
B)   a technique that managers use to subjectively evaluate performance measures and growth targets to analyze their firm's strategic business units (SBUs)  as though they were a single expense.
C)   a technique that managers use to quantify performance measures and growth targets to analyze their firm's strategic business units (SBUs)  as though they were a collection of separate investments.
D)   an analysis that uses percentage points of market share as the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm.
E)   a tool that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.F) A) and C)
G) None of the above

Question 18

Ben & Jerry's starts selling children's clothing in Brazil to try to capitalize on its brand name,this would be an example of __________.

Accepted Answer

A)   product development.
B)   product-market evolution.
C)   market development.
D)   market penetration.
E)   diversification.F) B) and C)
G) A) and E)

Question 19

People in the finance and the human resources departments traditionally operate at what organizational level?

Accepted Answer

A)   functional level
B)   corporate level
C)   top management level
D)   strategic business unit level
E)   stakeholder levelF) A) and D)
G) None of the above

Question 20

Which of the following statements about strategy is most accurate?

Accepted Answer

A)   An organization can be all things to all people because it has access to all the resources it needs to discover and satisfy the needs and wants of its target markets.
B)   The marketing department helps to both set an organization's direction and move it there.
C)   The American Marketing Association (AM
A)   recently has established the definition of strategy.
D)   Strategy is an organization's short-term course of action designed to deliver a broad customer experience while achieving its goals.
E)   Only start-up organizations must develop strategies to help them (1)  raise capital and (2)  focus and direct their efforts to accomplish their goals.F) B) and C)
G) A) and E)

Exam 2: Developing Successful Organizational and Marketing Strategies

People in the finance and the human resources departments traditionally operate at what organizational level?

Correct Answer
verified

Business portfolio analysis refers to

Correct Answer
verified

Market development refers to the marketing strategy of

Correct Answer
verified

Which of the following statements about strategy is most accurate?

Correct Answer
verified

person most likely to oversee product planning and positioning,as well as coordinate public relations initiatives,would most likely be the responsibilities of the __________.

Correct Answer
verified

recent years,many large firms have changed the title of the head of marketing from vice president of marketing to

Correct Answer
verified

Figure 2-5 -Based on Figure 2-5 above,identify and explain each of the four market-product strategies represented by each quadrant ("A," "B," "C," and "D")in the diversification analysis matrix.

Correct Answer
verified
The market-product strategies include:
...
View Answer

Specialized functions such as marketing and finance are generally referred to as __________.

Correct Answer
verified

organizational __________ answers the question,"What will we do?"

Correct Answer
verified

Ben & Jerry's starts selling children's clothing in Brazil to try to capitalize on its brand name,this would be an example of __________.

Correct Answer
verified

Statements of an accomplishment of a task to be achieved,often by a specific time are referred to as __________.

Correct Answer
verified

__________ is a privately owned organization that serves its customers to earn a profit so that it can survive.

Correct Answer
verified

campus service organization annually raises money through the sale of T-shirts.What are the major components of the marketing program it should use to increase sales? Give one example of each.

Correct Answer
verified
A marketing program should include produ...
View Answer

using a __________ strategy,there is no change in either the basic product line or the markets served.Increased sales are generated by either selling more products through better promotion or distribution or selling the same number of products at a higher price.

Correct Answer
verified

Which of the following statements regarding organizational culture is most accurate?

Correct Answer
verified

with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as __________.

Correct Answer
verified

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as

Correct Answer
verified

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Question marks" are located in which area of the BCG growth-share matrix?

Correct Answer
verified

Correct Answer
verified

contribute to human welfare by application of biomedical engineering in the research,design,manufacture,and sale of instruments or appliances that alleviate pain,restore health,and extend life" is Medtronic's ___________.

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

People in the finance and the human resources departments traditionally operate at what organizational level?

Correct AnswerverifiedShow Answer

Business portfolio analysis refers to

Correct AnswerverifiedShow Answer

Market development refers to the marketing strategy of

Correct AnswerverifiedShow Answer

Which of the following statements about strategy is most accurate?

Correct AnswerverifiedShow Answer

person most likely to oversee product planning and positioning,as well as coordinate public relations initiatives,would most likely be the responsibilities of the __________.

Correct AnswerverifiedShow Answer

recent years,many large firms have changed the title of the head of marketing from vice president of marketing to

Correct AnswerverifiedShow Answer

Figure 2-5 -Based on Figure 2-5 above,identify and explain each of the four market-product strategies represented by each quadrant ("A," "B," "C," and "D")in the diversification analysis matrix.

Correct AnswerverifiedThe market-product strategies include: ...View AnswerShow Answer

Specialized functions such as marketing and finance are generally referred to as __________.

Correct AnswerverifiedShow Answer

organizational __________ answers the question,"What will we do?"

Correct AnswerverifiedShow Answer

Ben & Jerry's starts selling children's clothing in Brazil to try to capitalize on its brand name,this would be an example of __________.

Correct AnswerverifiedShow Answer

Statements of an accomplishment of a task to be achieved,often by a specific time are referred to as __________.

Correct AnswerverifiedShow Answer

__________ is a privately owned organization that serves its customers to earn a profit so that it can survive.

Correct AnswerverifiedShow Answer

campus service organization annually raises money through the sale of T-shirts.What are the major components of the marketing program it should use to increase sales? Give one example of each.

Correct AnswerverifiedA marketing program should include produ...View AnswerShow Answer

using a __________ strategy,there is no change in either the basic product line or the markets served.Increased sales are generated by either selling more products through better promotion or distribution or selling the same number of products at a higher price.

Correct AnswerverifiedShow Answer

Which of the following statements regarding organizational culture is most accurate?

Correct AnswerverifiedShow Answer

with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as __________.

Correct AnswerverifiedShow Answer

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as

Correct AnswerverifiedShow Answer

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Question marks" are located in which area of the BCG growth-share matrix?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

contribute to human welfare by application of biomedical engineering in the research,design,manufacture,and sale of instruments or appliances that alleviate pain,restore health,and extend life" is Medtronic's ___________.

Correct AnswerverifiedShow Answer

Correct Answer
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The market-product strategies include:
...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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A marketing program should include produ...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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