Question 1

The center of all marketing efforts is

Accepted Answer

A)   profits.
B)   the consumer.
C)   corporate social responsibility.
D)   top management.
E)   the firm.F) B) and C)
G) None of the above

Question 2

Late in the day on September 11,2001,the day of the World Trade Center attacks,Americans purchased all the American flags Walmart stores had available,nationwide.These purchases were indicative of

Accepted Answer

A)   regional culture.
B)   generational cohort characteristics.
C)   country culture.
D)   a red / blue marketing campaign.
E)   the Walmart Effect.F) None of the above
G) A) and B)

Question 3

________ is the cost to the customers or the fee the bank charges those customers for borrowing money.

Accepted Answer

A)   Interest
B)   A service charge
C)   A tax
D)   A tariff
E)   A user feeF) A) and E)
G) B) and E)

Question 4

The shared meanings,beliefs,morals,values,and customs of a group of people constitute their

Accepted Answer

A)   social concerns.
B)   culture.
C)   demographics.
D)   generational cohorts.
E)   religion.F) A) and E)
G) C) and D)

Question 5

Demographics are transmitted by words,literature,and institutions from generation to generation.

Accepted Answer

A) True 
 B)False

Question 6

Culture can broadly be defined as the shared meanings,beliefs,morals,values,and customs of a group of people.

Accepted Answer

A) True 
 B)False

Question 7

Every year Pam reassesses the economic situation in the target markets her company serves.What factors will Pam likely assess?

Accepted Answer

She will likely asse...

Question 8

"Income distribution in the United States has grown more polarized." What does this mean in general,and what does it mean especially to marketers in the United States?

Accepted Answer

It means the rich are getting richer,whi...

Question 9

As a retail clothing store manager,Randy frequently asks his staff what customers are saying and what they are asking for.He also attends the quarterly clothing show at the regional merchandise mart.Randy's efforts will likely help him

Accepted Answer

A)   avoid cognitive dissonance.
B)   implement just-in-time marketing promotions.
C)   identify potential opportunities.
D)   avoid the need to understand regional culture.
E)   achieve cost savings.F) None of the above
G) C) and E)

Question 10

When Diana went to college,tuition was $650 per semester.Now that same college charges $6,500 per semester.This number reflects a persistent increase in price known as

Accepted Answer

A)   currency fluctuation.
B)   inflation.
C)   recession.
D)   interest.
E)   deflation.F) A) and B)
G) A) and C)

Question 11

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text,in hopes of increasing its business.For each tactic,identify the social trend it is based on.

Accepted Answer

Answers will vary,depending on the trend...

Question 12

What is most likely to happen when inflation increases?

Accepted Answer

A)   Consumers buy more discretionary merchandise.
B)   Consumers buy fewer personal care and home entertainment products.
C)   Off-price and discount retailers suffer from lower sales.
D)   Consumers buy lower-priced foods.
E)   Consumers buy less food.F) None of the above
G) A) and B)

Question 13

The next broad wave of mobile applications is likely to center on "m-wallets" which will enable customers' smartphones to be used for wireless payments.

Accepted Answer

A) True 
 B)False

Question 14

How can marketers identify potential opportunities?

Accepted Answer

By paying close attention to c...

Question 15

If the inflation rate in Mexico was twice the rate in the United States,but the Mexican monetary authorities kept the peso-dollar exchange rate almost constant,which of the following would be true?

Accepted Answer

A)   The high inflation rate in Mexico would increase its citizens' purchasing power.
B)   The high inflation rate in Mexico would mean that its products would cost less overall.
C)   Mexican products would be less expensive,while U.S.-made products would become comparatively more expensive.
D)   Mexican products would be more expensive,while U.S.-made products would become comparatively less expensive.
E)   U.S.-made products would become less attractive to purchase.F) C) and D)
G) A) and B)

Question 16

When marketers look at advertising media they often begin with viewer or listener profiles such as age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using __________ to see if the media "fit" with their advertising agenda.

Accepted Answer

A)   country culture
B)   regional culture
C)   demographics
D)   micromarketing measures
E)   scenario planningF) B) and D)
G) A) and E)

Question 17

One of the social trends discussed in the text that is shaping consumer values in the United States and around the world is a concern about the vast disparity in income.

Accepted Answer

A) True 
 B)False

Question 18

The poorest 10 percent of the U.S.population earned less than _______ per week in 2013.

Accepted Answer

A)   $2,500
B)   $1,801
C)   $1,265
D)   $920
E)   $392F) A) and B)
G) D) and E)

Question 19

What is greenwashing and why do consumers need to be aware of it?

Accepted Answer

Greenwashing is exploiting a consumer by...

Question 20

Which statement about the changing ethnicity in the United States is true?

Accepted Answer

A)   Minorities now represent almost half of the population in the United States.
B)   In spite of increases in the Hispanic population,Hispanic buying power is expected to maintain its current level.
C)   Hispanics differ vastly from other groups in America in terms of consumer behavior.
D)   African American U.S.households are more affluent than previous studies suggested.
E)   Asian Americans are the slowest-growing minority population.F) C) and E)
G) C) and D)

Exam 5: Analyzing the Marketing Environment

Culture can broadly be defined as the shared meanings,beliefs,morals,values,and customs of a group of people.

Correct AnswerverifiedShow Answer

When marketers look at advertising media they often begin with viewer or listener profiles such as age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using __________ to see if the media "fit" with their advertising agenda.

Correct AnswerverifiedShow Answer

Demographics are transmitted by words,literature,and institutions from generation to generation.

Correct AnswerverifiedShow Answer

As a retail clothing store manager,Randy frequently asks his staff what customers are saying and what they are asking for.He also attends the quarterly clothing show at the regional merchandise mart.Randy's efforts will likely help him

Correct AnswerverifiedShow Answer

One of the social trends discussed in the text that is shaping consumer values in the United States and around the world is a concern about the vast disparity in income.

Correct AnswerverifiedShow Answer

If the inflation rate in Mexico was twice the rate in the United States,but the Mexican monetary authorities kept the peso-dollar exchange rate almost constant,which of the following would be true?

Correct AnswerverifiedShow Answer

The poorest 10 percent of the U.S.population earned less than _______ per week in 2013.

Correct AnswerverifiedShow Answer

The next broad wave of mobile applications is likely to center on "m-wallets" which will enable customers' smartphones to be used for wireless payments.

Correct AnswerverifiedShow Answer

What is greenwashing and why do consumers need to be aware of it?

Correct AnswerverifiedGreenwashing is exploiting a consumer by...View AnswerShow Answer

The center of all marketing efforts is

Correct AnswerverifiedShow Answer

Which statement about the changing ethnicity in the United States is true?

Correct AnswerverifiedShow Answer

________ is the cost to the customers or the fee the bank charges those customers for borrowing money.

Correct AnswerverifiedShow Answer

What is most likely to happen when inflation increases?

Correct AnswerverifiedShow Answer

The shared meanings,beliefs,morals,values,and customs of a group of people constitute their

Correct AnswerverifiedShow Answer

When Diana went to college,tuition was $650 per semester.Now that same college charges $6,500 per semester.This number reflects a persistent increase in price known as

Correct AnswerverifiedShow Answer

Late in the day on September 11,2001,the day of the World Trade Center attacks,Americans purchased all the American flags Walmart stores had available,nationwide.These purchases were indicative of

Correct AnswerverifiedShow Answer

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text,in hopes of increasing its business.For each tactic,identify the social trend it is based on.

Correct AnswerverifiedAnswers will vary,depending on the trend...View AnswerShow Answer

Every year Pam reassesses the economic situation in the target markets her company serves.What factors will Pam likely assess?

Correct AnswerverifiedShe will likely asse...View AnswerShow Answer

How can marketers identify potential opportunities?

Correct AnswerverifiedBy paying close attention to c...View AnswerShow Answer

"Income distribution in the United States has grown more polarized." What does this mean in general,and what does it mean especially to marketers in the United States?

Correct AnswerverifiedIt means the rich are getting richer,whi...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Greenwashing is exploiting a consumer by...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary,depending on the trend...
View Answer

Correct Answer
verified
She will likely asse...
View Answer

Correct Answer
verified
By paying close attention to c...
View Answer

Correct Answer
verified
It means the rich are getting richer,whi...
View Answer