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Exam 5: Analyzing the Marketing Environment

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Question 41

Multiple Choice

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The political / regulatory environment comprises political parties,governmental organizations,and

A) legislation and laws.
B) citizens.
C) interest groups.
D) for profit and nonprofit businesses.
E) international influences.

F) B) and E)
G) A) and B)

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Question 42

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The members of Generation X are also referred to as Digital Natives.

A) True
B) False

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Question 43

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Kimberly-Clark recently introduced rolls of toilet paper without the cardboard core.What social trend does this product respond to?

When studying culture,the challenge for marketers is to determine whether culture

Parties that work with the focal firm are its corporate partners.

An advance in technology called RFID makes it easier for manufacturers,distributors,and retailers to track items through production,distribution,and sales.This advance helps the firm

Some companies have been accused of taking advantage of the current social trend of green marketing,positioning their products as environmentally friendly when this may not actually be the case.This is called

The 1890 Sherman Antitrust Act prohibited monopolies and other activities that would restrain trade or competition.

At almost every major university,some group on campus pressures the university to become "greener." What does this mean? What does it usually involve? Why would a university want to become greener?

Irvina is a general practice physician.Her office includes a number of nurses,clerical assistants,and a physician's assistant.She runs a well-organized practice,but she depends on a variety of corporate partners to create value for her patients.Who are likely to be Irvina's corporate partners and how do they help or hinder her efforts to create value?

Marketers in the United States are learning that Hispanic and other minority groups are not alike.How do cultural differences affect purchase decisions? What can be said about the buying power of Hispanics?

Successful firms focus their efforts on satisfying customer needs that

Which retailer,in 2013,suffered a massive security breach that allowed hackers to steal credit and debit card information for 40 million customers?

Socially responsible marketing is defined as a strategic effort by firms to supply customers with environmentally friendly merchandise.

Successful firms focus their efforts on satisfying customer needs that match their core competencies.

Part of the social trend toward health and wellness is a concern about the increasing degree of obesity in the United States.Related to this,the text notes the increasing popularity of

Insight Guides,a line of travel books,provides travelers with background information about people's beliefs,values,and customs in various parts of the world.Insight's books educate travelers about a country's

The first "latchkey" children belong to which generational cohort?

Which of the following groups has never lived without easy access to the Internet and other digital technologies?

Name the various social trends that impact marketing,and give one example that demonstrates how each one influences marketing practices.