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When purchasing a product,the consumer is actually buying its anticipated benefits and


A) satisfaction.
B) price.
C) costs.
D) productivity.
E) form.

F) A) and B)
G) A) and C)

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Marketers utilize pricing,advertising,and packaging to successfully differentiate their products from competitors' products even when actual differences are quite small.

A) True
B) False

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LoRider Wheels sells high quality bicycles and accessories.The store is known for a pleasant environment,friendly salespeople and an excellent service department.All of these elements are part of the ___________ offered by LoRider.


A) total product offer
B) product line
C) competitive environment
D) marginal utility package

E) B) and C)
F) All of the above

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The total amount of money that businesses earn by selling goods and services is called ________.


A) profit
B) revenue
C) loss
D) retained earnings

E) A) and B)
F) A) and C)

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Technology enables Canadian workers to make more money than workers in low wage rate countries.

A) True
B) False

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The only way a firm can increase its profits is to increase its sales revenue.

A) True
B) False

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Businesses seek to earn a profit by providing goods and services to others.

A) True
B) False

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To be successful in today's markets,businesses must:


A) provide the greatest variety of products to consumers.
B) spend more money on marketing and less on production.
C) focus their resources on achieving the goal of zero defects.
D) delight customers with a quality product at a good price and outstanding service.

E) None of the above
F) A) and D)

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The functions of organizing,staffing,planning,and controlling are most closely associated with


A) employees.
B) customers.
C) managers.
D) stockholders.
E) accountants.

F) A) and B)
G) A) and C)

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of the organization.


A) Visionary leadership
B) Assets
C) Business Acumen
D) Human capital
E) Managerial Acumen

F) A) and B)
G) C) and D)

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Strategy:


A) Is the development of plans and decisions which will guide the direction of the firm and determine its long-term performance
B) Focuses on the vision of the firm and the opportunity which it believes exists in the marketplace
C) checks that the life expectancy of the product or service is long enough to ensure that the initial investment can be recovered and that the firm can make a profit.
D) a) and c)
E) a) , b) and c)

F) D) and E)
G) A) and C)

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The need for better-educated and self-directed workers has made it easier for managers to obtain the trust and loyalty of their workers.

A) True
B) False

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Businesses differ from nonprofit organizations in that a business's focus is on


A) price.
B) goods.
C) profit.
D) organization.
E) plans.

F) A) and B)
G) C) and E)

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A business incurs a ___________ if its costs and expenses exceed its revenues.


A) loss
B) liability
C) debit
D) dividend

E) None of the above
F) B) and C)

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A company has a competitive advantage when it can:


A) offer customers a product/service that has more value to them than similar products offered by other companies
B) the business plan is competitive and executed properly
C) customers are attracted to the company's product/service offering(s)
D) the company generates money, or revenue, from the sale of the product.
E) All of the above

F) All of the above
G) None of the above

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____________ is the amount a business earns over and above what it spends for salaries and other expenses.


A) Profit
B) Revenue
C) Interest
D) Dividends

E) All of the above
F) A) and D)

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Any activity which seeks to earn a profit by providing a good or service is known as a(n) :


A) industry
B) corporation
C) business
D) service

E) A) and B)
F) B) and D)

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When consumers decide to purchase a particular product,they:


A) will search for the retailer that offers the lowest price.
B) consider the total collection of benefits that the product offers.
C) base their decision on a brand name nearly all of the time.
D) initially evaluate the product's package.

E) C) and D)
F) B) and D)

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Profits of a business include the salaries paid to the owners and employees of that business.

A) True
B) False

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Non-profit organizations,


A) last for only short periods of time as their objective is not to create profits for their owners.
B) Have a hard time hiring employees as they have no means of paying them.
C) Are not concerned about meeting their financial needs.
D) Can provide an opportunity for individuals to address social issues.

E) C) and D)
F) B) and C)

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