Question 1

The primary function of a book publisher is which of the following?

Accepted Answer

A)  to print books
B)  to sell books in bookstores
C)  to buy manuscripts from authors and turn them into books
D)  to supply books to media reviewersE) A) and B)
F) A) and C)

Question 2

Books are distributed to bookstores by which of the following?

Accepted Answer

A)  companies like Amazon.com
B)  companies like the Ingram Book Group
C)  Barnes & Noble
D)  publishers sending the books directly to the bookstoresE) None of the above
F) All of the above

Question 3

Which of the following is true about the majority of book authors?

Accepted Answer

A)  They become wealthy.
B)  They self-publish their books.
C)  They fabricate major details about their lives.
D)  They make a modest income from their books.E) None of the above
F) A) and C)

Question 4

Scriptoria was an early typeface designed by Gutenberg.

Accepted Answer

A) True 
 B)False

Question 5

Author Jonathan Franzen likes e-books because they are easier to keep up to date than conventional paper books.

Accepted Answer

A) True 
 B)False

Question 6

______ was an important newspaper,magazine,and book publisher in colonial and revolutionary America.

Accepted Answer

A)  Ida M.Tarbell
B)  Benjamin Franklin
C)  Laurence A.Tisch
D)  John RawlsE) C) and D)
F) B) and C)

Question 7

The first edition of the Oxford English Dictionary took approximately ______ years to produce.

Accepted Answer

A)  10
B)  30
C)  70
D)  90E) B) and C)
F) A) and C)

Question 8

According the U.S.Bureau of Labor Statistics,the median income for writers and authors is approximately ______ a year.

Accepted Answer

A)  $27,600
B)  $61,240
C)  $123,750
D)  $223,245E) B) and C)
F) C) and D)

Question 9

Name and define two predecessors of paper used as writing surfaces.

Accepted Answer

Examples could inclu...

Question 10

Inclusive access programs are where a university licenses textbooks and other materials from publishers and make them available to all campus students.

Accepted Answer

A) True 
 B)False

Question 11

What invention directly led to the production of inexpensive dime novels?

Accepted Answer

A)  Gutenberg's typemold and printing press
B)  the steam-powered rotary press
C)  desktop publishing programs on the Macintosh computer
D)  the InternetE) None of the above
F) All of the above

Question 12

Author Nathaniel Hawthorne despised the women novelists of his era because their domestic novels sold much better than his serious novels.

Accepted Answer

A) True 
 B)False

Question 13

The earliest libraries were likely large collections of inscribed clay tablets dating back to before 2100 BC.

Accepted Answer

A) True 
 B)False

Question 14

J.R.R.Tolkien's novel The Hobbit was first published after which of the following occurred?

Accepted Answer

A)  His publisher's 10-year-old son said he liked it.
B)  The first three chapters were distributed over the Internet.
C)  Fifty-five publishers rejected it.
D)  He cut it in length by 75,000 words.E) All of the above
F) C) and D)

Question 15

Books were being printed in Mexico City as early as the 1540s.

Accepted Answer

A) True 
 B)False

Question 16

Name a disadvantage of electronic books.

Accepted Answer

The e-readers are expensive,ha...

Question 17

Which of the following was the most important effect of the printing press and movable type?

Accepted Answer

A)  Ideas could spread rapidly beyond the communities where they originated.
B)  Book publishing became profitable.
C)  Spelling became standardized.
D)  Books could be printed in German instead of Latin.E) C) and D)
F) A) and B)

Question 18

In order for books to become popular,which of the following needed to occur?

Accepted Answer

A)  a rapid form of printing
B)  a literate public
C)  an inexpensive source of paper
D)  all of theseE) All of the above
F) C) and D)

Question 19

Papyrus is which of the following?

Accepted Answer

A)  an ancient form of writing using symbols to stand for ideas
B)  an ancient form of writing using symbols for sound
C)  an early writing surface made from animal skin
D)  an early writing surface made of reeds by the EgyptiansE) B) and C)
F) B) and D)

Question 20

Between 2009 and 2015,the number of independent book stores in the United States _____.

Accepted Answer

A)  continued a long running decline with a 20% decrease
B)  stayed roughly steady in terms of numbers
C)  increased by 35% over the period
D)  you can't fool me;there aren't a significant number of indie bookstores any more.E) C) and D)
F) None of the above

Exam 4: Books: The Birth of the Mass Media

Name and define two predecessors of paper used as writing surfaces.

Correct AnswerverifiedExamples could inclu...View AnswerShow Answer

Scriptoria was an early typeface designed by Gutenberg.

Correct AnswerverifiedShow Answer

______ was an important newspaper,magazine,and book publisher in colonial and revolutionary America.

Correct AnswerverifiedShow Answer

Which of the following was the most important effect of the printing press and movable type?

Correct AnswerverifiedShow Answer

Which of the following is true about the majority of book authors?

Correct AnswerverifiedShow Answer

In order for books to become popular,which of the following needed to occur?

Correct AnswerverifiedShow Answer

Name a disadvantage of electronic books.

Correct AnswerverifiedThe e-readers are expensive,ha...View AnswerShow Answer

According the U.S.Bureau of Labor Statistics,the median income for writers and authors is approximately ______ a year.

Correct AnswerverifiedShow Answer

Author Jonathan Franzen likes e-books because they are easier to keep up to date than conventional paper books.

Correct AnswerverifiedShow Answer

Inclusive access programs are where a university licenses textbooks and other materials from publishers and make them available to all campus students.

Correct AnswerverifiedShow Answer

J.R.R.Tolkien's novel The Hobbit was first published after which of the following occurred?

Correct AnswerverifiedShow Answer

Books were being printed in Mexico City as early as the 1540s.

Correct AnswerverifiedShow Answer

What invention directly led to the production of inexpensive dime novels?

Correct AnswerverifiedShow Answer

The first edition of the Oxford English Dictionary took approximately ______ years to produce.

Correct AnswerverifiedShow Answer

Books are distributed to bookstores by which of the following?

Correct AnswerverifiedShow Answer

Between 2009 and 2015,the number of independent book stores in the United States _____.

Correct AnswerverifiedShow Answer

Papyrus is which of the following?

Correct AnswerverifiedShow Answer

The primary function of a book publisher is which of the following?

Correct AnswerverifiedShow Answer

The earliest libraries were likely large collections of inscribed clay tablets dating back to before 2100 BC.

Correct AnswerverifiedShow Answer

Author Nathaniel Hawthorne despised the women novelists of his era because their domestic novels sold much better than his serious novels.

Correct AnswerverifiedShow Answer

Correct Answer
verified
Examples could inclu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The e-readers are expensive,ha...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified