Question 1

List a few reasons why firms are not always in close touch with their market environments.

Accepted Answer

Some of the reasons why firms are not always in close touch with their market environments include:
a.Competitive conditions may enable a company to be successful in the short run without being particularly sensitive to customer desires.
b.Different levels of economic development across industries or business philosophies.
c.Firms can suffer from strategic inertia-the automatic continuation the past,even though current market conditions are changing.

Question 2

SBU-level managers,particularly those in marketing and sales,are exempt from the responsibility of collecting and analyzing information relevant to their SBUs.

Accepted Answer

A) True 
 B)False

Question 3

What are the limitations of the BCG growth-share matrix?

Accepted Answer

The limitations of the BCG growth-share matrix are: (1)the inadequacy of market growth as a descriptor of industry attractiveness(2)the inadequacy of relative market share as a descriptor of competitive position(3)sensitivity to variations in how growth and share are measured;and(4)lack of guidance for strategy implementation,and (5)the model's assumption that all business units are independent of one another except for the flow of cash.

Question 4

Which of the following is a measure of the performance criteria of 'contribution to customers?'

Accepted Answer

A)  Product quality
B)  Market share
C)  Return on investment
D)  Unit salesE) A) and B)
F) B) and C)

Question 5

What is the difference between a production-oriented and a sales-oriented firm? What tell-tale signs would you expect to find distinguishing the two types of firms?

Accepted Answer

A production- oriented firm derives its ...

Question 6

Value-based planning is can be effectively used as a substitute for strategic planning.

Accepted Answer

A) True 
 B)False  False

Question 7

The critical issue concerning the scope of a marketing strategy is identifying distinctive competencies that can give the business unit a competitive advantage.

Accepted Answer

A) True 
 B)False

Question 8

An organization's scope and synergy are the primary focus of a corporate strategy.

Accepted Answer

A) True 
 B)False

Question 9

The _____ of an organization refers to the desired levels of accomplishment on one or more dimensions of performance over specified time periods for the overall organization.

Accepted Answer

A)  synergy
B)  scope
C)  resource deployments
D)  goals and objectivesE) A) and D)
F) None of the above

Question 10

The term _____ of an organization refers to decisions made regarding how people and funds are obtained and allocated across businesses,product-markets,functional departments,and activities within each business or product-market.

Accepted Answer

A)  goals and objectives
B)  scope
C)  resource deployments
D)  synergyE) None of the above
F) B) and D)

Question 11

The term _____ refers to a fundamental pattern of present and planned objectives,resource deployments,and interactions of an organization with markets,competitors,and other environmental factors.

Accepted Answer

A)  process
B)  mission
C)  goal
D)  strategyE) A) and C)
F) None of the above

Question 12

As industries mature,sales volume levels off and technological differences among brands tend to shrink.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is an approach to corporate development strategy?

Accepted Answer

A)  Vertical integration
B)  Concentric diversification
C)  Product elimination plans
D)  Line extensionsE) None of the above
F) A) and B)

Question 14

The breadth of an organization's strategic domain,including the number and types of industries,product lines,and market segments it competes in or plans to enter,refers to the organization's:

Accepted Answer

A)  synergy.
B)  scope.
C)  resource deployments.
D)  sustainable competitive advantage.E) B) and C)
F) A) and B)

Question 15

Allocation of resources at the marketing strategy-level occurs:

Accepted Answer

A)  across functions shared by multiple businesses.
B)  across functional units within the business unit.
C)  among businesses in the corporate portfolio.
D)  across components of the marketing plan for a product-specific entry.E) B) and C)
F) None of the above

Question 16

Explain the four cells in the BCG growth-share matrix that represent different types of business.

Accepted Answer

Question marks: Businesses in high-growt...

Question 17

Which of the following factors are plotted along the vertical axis of the BCG growth-share matrix?

Accepted Answer

A)  the industry's growth rate
B)  the business's relative market share
C)  the industry's market cap
D)  the business's absolute market shareE) None of the above
F) A) and B)

Question 18

In terms of the BCG growth-share matrix,the market leader in a high-growth industry is termed a:

Accepted Answer

A)  cash cow.
B)  star.
C)  dog.
D)  question mark.E) A) and B)
F) A) and C)

Question 19

A business's relative market share is a proxy for its competitive strength within its industry.

Accepted Answer

A) True 
 B)False

Question 20

What is the focus of the research function in a market-oriented organization?

Accepted Answer

A)  Applying new technologies to satisfy customer needs
B)  Cutting costs in the production process
C)  Improving the functional performance of existing products
D)  Achieving greater production efficienciesE) A) and B)
F) A) and D)

Exam 2: The Marketing Implications of Corporate and Business Strategies

List a few reasons why firms are not always in close touch with their market environments.

SBU-level managers,particularly those in marketing and sales,are exempt from the responsibility of collecting and analyzing information relevant to their SBUs.

Correct Answer
verified

What are the limitations of the BCG growth-share matrix?

Which of the following is a measure of the performance criteria of 'contribution to customers?'

Correct Answer
verified

What is the difference between a production-oriented and a sales-oriented firm? What tell-tale signs would you expect to find distinguishing the two types of firms?

Correct Answer
verified
A production- oriented firm derives its ...
View Answer

Value-based planning is can be effectively used as a substitute for strategic planning.

Correct Answer
verified
False

The critical issue concerning the scope of a marketing strategy is identifying distinctive competencies that can give the business unit a competitive advantage.

Correct Answer
verified

An organization's scope and synergy are the primary focus of a corporate strategy.

Correct Answer
verified

The _____ of an organization refers to the desired levels of accomplishment on one or more dimensions of performance over specified time periods for the overall organization.

Correct Answer
verified

The term _____ of an organization refers to decisions made regarding how people and funds are obtained and allocated across businesses,product-markets,functional departments,and activities within each business or product-market.

Correct Answer
verified

The term _____ refers to a fundamental pattern of present and planned objectives,resource deployments,and interactions of an organization with markets,competitors,and other environmental factors.

Correct Answer
verified

As industries mature,sales volume levels off and technological differences among brands tend to shrink.

Correct Answer
verified

Which of the following is an approach to corporate development strategy?

Correct Answer
verified

The breadth of an organization's strategic domain,including the number and types of industries,product lines,and market segments it competes in or plans to enter,refers to the organization's:

Correct Answer
verified

Allocation of resources at the marketing strategy-level occurs:

Correct Answer
verified

Explain the four cells in the BCG growth-share matrix that represent different types of business.

Correct Answer
verified
Question marks: Businesses in high-growt...
View Answer

Which of the following factors are plotted along the vertical axis of the BCG growth-share matrix?

Correct Answer
verified

In terms of the BCG growth-share matrix,the market leader in a high-growth industry is termed a:

Correct Answer
verified

A business's relative market share is a proxy for its competitive strength within its industry.

Correct Answer
verified

What is the focus of the research function in a market-oriented organization?

Correct Answer
verified

Exam 2: The Marketing Implications of Corporate and Business Strategies

List a few reasons why firms are not always in close touch with their market environments.

SBU-level managers,particularly those in marketing and sales,are exempt from the responsibility of collecting and analyzing information relevant to their SBUs.

Correct AnswerverifiedShow Answer

What are the limitations of the BCG growth-share matrix?

Which of the following is a measure of the performance criteria of 'contribution to customers?'

Correct AnswerverifiedShow Answer

What is the difference between a production-oriented and a sales-oriented firm? What tell-tale signs would you expect to find distinguishing the two types of firms?

Correct AnswerverifiedA production- oriented firm derives its ...View AnswerShow Answer

Value-based planning is can be effectively used as a substitute for strategic planning.

Correct AnswerverifiedFalse

The critical issue concerning the scope of a marketing strategy is identifying distinctive competencies that can give the business unit a competitive advantage.

Correct AnswerverifiedShow Answer

An organization's scope and synergy are the primary focus of a corporate strategy.

Correct AnswerverifiedShow Answer

The _____ of an organization refers to the desired levels of accomplishment on one or more dimensions of performance over specified time periods for the overall organization.

Correct AnswerverifiedShow Answer

The term _____ of an organization refers to decisions made regarding how people and funds are obtained and allocated across businesses,product-markets,functional departments,and activities within each business or product-market.

Correct AnswerverifiedShow Answer

The term _____ refers to a fundamental pattern of present and planned objectives,resource deployments,and interactions of an organization with markets,competitors,and other environmental factors.

Correct AnswerverifiedShow Answer

As industries mature,sales volume levels off and technological differences among brands tend to shrink.

Correct AnswerverifiedShow Answer

Which of the following is an approach to corporate development strategy?

Correct AnswerverifiedShow Answer

The breadth of an organization's strategic domain,including the number and types of industries,product lines,and market segments it competes in or plans to enter,refers to the organization's:

Correct AnswerverifiedShow Answer

Allocation of resources at the marketing strategy-level occurs:

Correct AnswerverifiedShow Answer

Explain the four cells in the BCG growth-share matrix that represent different types of business.

Correct AnswerverifiedQuestion marks: Businesses in high-growt...View AnswerShow Answer

Which of the following factors are plotted along the vertical axis of the BCG growth-share matrix?

Correct AnswerverifiedShow Answer

In terms of the BCG growth-share matrix,the market leader in a high-growth industry is termed a:

Correct AnswerverifiedShow Answer

A business's relative market share is a proxy for its competitive strength within its industry.

Correct AnswerverifiedShow Answer

What is the focus of the research function in a market-oriented organization?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A production- oriented firm derives its ...
View Answer

Correct Answer
verified
False

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Question marks: Businesses in high-growt...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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