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Exam 9: Enterprise Applications to Manage Supply Chains and Respond to Customers

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Question 101

True/False

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Canada Post delivers more than one piece of mail per person in Canada five days a week.

A) True
B) False

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verified

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Question 102

Multiple Choice

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________ modules use many of the same data,tools,and systems as CRM to enhance collaboration between a company and its selling partners.

A) SCM
B) SFA
C) ERM
D) PRM

E) A) and D)
F) A) and C)

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Question 103

Multiple Choice

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The total cost for an average large system implementation based on SAP or Oracle software,including software,database tools,consulting fees,personnel costs,training,and perhaps hardware costs,runs over ________.

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers,those who are good candidates for sales and services.

Total supply chain costs represent the majority of operating expenses for many businesses and in some industries approach 75 percent of the total operating budget.

Firms use intranets to improve coordination among their external supply chain processes.

Inaccurate information can cause minor fluctuations in demand for a product to be ________ as one moves further back in the supply chain.

The total cost for an average large system implementation based on SAP or Oracle software,including software,database tools,consulting fees,personnel costs,training,and perhaps hardware costs,runs over $12 ________.

Which metric is based on the relationship between the revenue produced by a specific customer,the expenses incurred in acquiring and servicing that customer,and the expected life of the relationship between the customer and the company?

If the enterprise software does not support the way the organization does business,companies can rewrite some of the software to support the way their business processes work.

Supply chain complexity and scale

________ uses many of the same data,tools,and systems as customer relationship management to enhance collaboration between a company and its selling partners.

In a push-based model,actual customer orders or purchases trigger events in the supply chain.

One recurring problem in supply chain management is the bullwhip effect.

________ is the marketing of complementary products to customers.

The downstream portion of the supply chain includes the company's suppliers,the suppliers' suppliers,and the processes for managing relationships with them.

A company's suppliers,supplier's suppliers,and the processes for managing relationships with them is the