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Compare and contrast the Community Readiness Model and the Diffusion Theory.

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The Community Readiness Model and Diffusion Theory are both widely used in the field of community development and public health, but they have different approaches and focuses. The Community Readiness Model, developed by researchers at Colorado State University, is a tool for assessing a community's readiness to address a specific issue or problem. It focuses on the readiness of the community to take action and identifies key factors such as community knowledge, leadership, and resources. The model provides a framework for understanding the stages of readiness and can help guide the development of targeted interventions and strategies. On the other hand, Diffusion Theory, developed by sociologist Everett Rogers, focuses on the spread of innovations within a social system. It examines how new ideas, behaviors, and technologies are adopted and spread within a community. Diffusion Theory identifies key factors that influence the adoption of innovations, such as the characteristics of the innovation itself, communication channels, social networks, and the perceived benefits of the innovation. While both models are used to understand and address community issues, the Community Readiness Model focuses on assessing a community's readiness for change, while Diffusion Theory focuses on understanding the process of innovation adoption and spread within a community. Both models can be valuable tools for community development and public health practitioners, but they have different emphases and applications.

Which of the following models is a stage theory for communities?


A) Coping Theory
B) Diffusion Theory
C) Community Readiness Model
D) Problem-behavior Theory

E) A) and C)
F) None of the above

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C

The main concept of the Theory of Planned Behavior states an individual's readiness to change a behavior is based upon his/her perception of the threat of a health problem.

A) True
B) False

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The Theory of Planned Behavior is used to predict an individual's intended behavior.

A) True
B) False

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The________ was designed to explain how communication aimed at changing attitudes are received and processed by people.


A) PRECEDE-PROCEED model
B) Information-Motivation-Behavioral Skills Model
C) Elaboration Likelihood Model of Persuasion
D) Diffusion Model

E) A) and D)
F) None of the above

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Which of the following planning components was identified in all the planning models?


A) Learning activities
B) Needs assessment
C) Policy commitment
D) Review of self-help materials

E) None of the above
F) C) and D)

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The last three phases of the PRECEDE-PROCEED Model are evaluation.

A) True
B) False

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A person who registers for a smoking cessation program because he/she is really interested in quitting is considered to be in which stage of the Transtheoretical Model of Change?


A) Precontemplation
B) Contemplation
C) Maintenance
D) Termination

E) C) and D)
F) B) and D)

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A major reason why health educators should plan and use programs based on theory is


A) because it sounds good.
B) because other disciplines use theory.
C) to improve the chances for a successful program.
D) because theory provides legitimacy.

E) B) and C)
F) None of the above

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C

The practice of health education is based upon a single theory.

A) True
B) False

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Theories and models are constant; once developed they seldom change.

A) True
B) False

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Which of the following planning models supports intervention activities aimed at a variety of objectives and individuals?


A) CDCynergy (CDC)
B) Multilevel Approach to Community Health
C) Model for Health Education Planning (Ross and Mico)
D) Social Marketing Assessment Response Tool (Neiger & Thackeray)

E) A) and C)
F) C) and D)

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Identify and describe the three categories of factors found in community theories.

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The three categories of factors found in...

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Intervention alignment is a phase in the Multilevel Approach to Community Health.

A) True
B) False

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The stages of change for communities are the same as for individuals.

A) True
B) False

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A systematic arrangement of fundamental principles to explain events is known as a


A) model.
B) theory.
C) variable.
D) concept.

E) All of the above
F) B) and D)

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Which of the following is not considered one of the steps used in the Generalized Model for Program Planning?


A) Assessing the needs of the target population
B) Developing a marketing plan
C) Creating an intervention
D) Evaluating the results

E) B) and D)
F) B) and C)

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The key component to the Social Network Theory is the relationship between and among individuals.

A) True
B) False

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No matter what health promotion program is being offered, it should be well grounded in theory.

A) True
B) False

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The Diffusion Theory provides an explanation of how change (innovation) occurs in a given population.

A) True
B) False

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