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Social media ________ are companies and other organizations that choose to support a presence on one or more SM sites.


A) outlets
B) sponsors
C) application providers
D) dashboards

E) All of the above
F) A) and D)

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In social CRM,relationships between organizations and customers are fixed.

A) True
B) False

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What are social media sponsors?

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Social media sponsors are companies and ...

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With respect to the five components of social media information systems (SMIS) ,which of the following statements is true of application providers?


A) They usually process SM sites using desktops, laptops, and smartphones.
B) They store and retrieve SM data on behalf of sponsors and user communities.
C) They employ browsers and native mobile applications to store and retrieve connection data.
D) Their procedures are informal, evolving, and socially oriented.

E) None of the above
F) All of the above

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What is a folksonomy?

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Enterprise 2.0 content is tagged,just li...

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In the context of management,________ means loss of control of employees.


A) transcendence
B) divergence
C) emergence
D) dependence

E) None of the above
F) A) and B)

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Crowdsourcing is the dynamic social media process of employing users to participate in product design or product redesign.

A) True
B) False

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In the context of Customer Relationship Management (CRM),social media means that the vendor loses control of the customer relationship.

A) True
B) False

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According to McAfee's Enterprise 2.0 model,pushing enterprise content to users based on subscriptions and alerts is part of tagging.

A) True
B) False

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What are the six characteristics of Enterprise 2.0?

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Andrew McAfee defined six characteristic...

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Social capital can be gained by limiting the number of friends.

A) True
B) False

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SM sponsors do not require training on social media information systems (SMIS)user procedures to contribute to their organization's SM site.

A) True
B) False

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Which of the following statements is true of using social media to advance organizational strategy?


A) The unpredictability of dynamic processes like social media is encouraged in supply chains.
B) Solving supply chain problems via social media reinforces an organization's sense of privacy.
C) Users who have no financial incentive are willing to provide reviews to the buyer community.
D) Organizations whose business strategy involves selling to developer networks are the last to adopt SM-based customer support.

E) A) and D)
F) C) and D)

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Which of the following statements is true of social networking problems?


A) Responses to problematic content are best reserved for instances where it has caused the organization to do something positive.
B) Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely.
C) The product development team should not receive the criticisms posted on a social networking site.
D) If the problematic content represents reasonable criticism of the organization's products, the best response is to delete it.

E) A) and B)
F) B) and C)

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Which of the following statements is a feature of social media application providers?


A) They do not support custom software for long durations as it is expensive.
B) They generally charge users a license fee to use their applications.
C) They use elastic, cloud-based servers to process SM sites.
D) They sponsor content on SM sites.

E) B) and D)
F) B) and C)

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A ________ is a statement that delineates employees' rights and responsibilities.


A) statement of purpose
B) bill of labor
C) social media policy
D) corporate datasheet

E) A) and B)
F) A) and C)

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Both Web sites and social networking sites present user and responder content,but only social networking applications store and process connection data.

A) True
B) False

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Google is an example of a social media application provider.

A) True
B) False

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According to McAfee's Enterprise 2.0 model,the process in which workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them is called extensions.

A) True
B) False

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Seekers of the truth share a common desire to learn something,solve a problem,or make something happen.

A) True
B) False

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