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A social media sponsor cannot develop its own provider.

A) True
B) False

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Social media ________ are the companies that operate the SM sites.


A) outlets
B) sponsors
C) application providers
D) newsrooms

E) A) and D)
F) All of the above

Correct Answer

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Seekers-of-the-truth communities are not likely to provide solutions to complex supply chain problems.

A) True
B) False

Correct Answer

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Which of the following statements is true of social networking problems?


A) Responses to problematic content are best reserved for instances where it has caused the organization to do something positive.
B) Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely.
C) The product development team should not receive the criticisms posted on a social networking site.
D) If the problematic content represents reasonable criticism of the organization's products, the best response is to delete it.

E) A) and D)
F) A) and C)

Correct Answer

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Crowdsourcing is the dynamic social media process of employing users to participate in product design or product redesign.

A) True
B) False

Correct Answer

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Social media outlets are companies and other organizations that choose to support a presence on one or more SM sites.

A) True
B) False

Correct Answer

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In the context of Customer Relationship Management (CRM),social media means that the vendor loses control of the customer relationship.

A) True
B) False

Correct Answer

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How does social capital add value?

Correct Answer

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Relationships in social networks can pro...

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According to McAfee,Enterprise 2.0 workers want applications that enable them to rate tagged content and to use the tags to predict content that will be of interest to them.Which of the following characteristics of Enterprise 2.0 does this refer to?


A) search
B) links
C) signals
D) extensions

E) All of the above
F) A) and B)

Correct Answer

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Google is an example of a social media application provider.

A) True
B) False

Correct Answer

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According to McAfee's Enterprise 2.0 model,the process in which workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them is called extensions.

A) True
B) False

Correct Answer

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