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Explain green marketing and outline its impact.

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Answers will vary. An outgrowth of the s...

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Which of the following statements is true of a utilitarian?


A) A utilitarian believes that arson is sometimes ethical and not always wrong.
B) A utilitarian will always keep his promises to a friend and follows the law.
C) A utilitarian is not necessarily concerned with the welfare of others.
D) A utilitarian compares similar predicted solutions and uses a point system.

E) A) and D)
F) A) and C)

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Mark is the sales manager of a reputed firm. Over his tenure, he has witnessed numerous ethical misconducts. In this case, he will observe less ethical misconduct when:


A) his coworkers have a strong ethical culture.
B) a code of ethics is absent in his firm.
C) organizational rules are absent in his firm.
D) the top managers of his firm have little control over organizational culture.

E) All of the above
F) A) and B)

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Which of the following statements is true of cause-related marketing?


A) It is the cooperative efforts of a for-profit firm and a nonprofit organization for mutual benefit.
B) It is a marketing relationship based on a straight donation.
C) It occurs when government agencies and nonprofit agencies launch social campaigns.
D) It seldom helps companies increase the sale of their products.

E) A) and B)
F) All of the above

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In the context of rule utilitarianism, which of the following statements is true?


A) Ethical truths depend on the individuals and groups holding them.
B) Decisions must benefit the most people but through the fairest and most just means available.
C) A current ethical dilemma should be compared with similar examples and outcomes before deciding on a course of action.
D) Intuition and personal feelings should guide decision making in case of dilemmas.

E) A) and B)
F) None of the above

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B

In the context of ethical theories, which of the following statements is true of moral relativism?


A) Moral activists believe that an act that is legally wrong is always ethically wrong.
B) It does not believe in absolute rules.
C) Moral relativists believe that the most beneficial choice for the most people is ethically correct.
D) It is a belief based on rules and individual obligations.

E) B) and C)
F) A) and C)

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The pyramid of corporate social responsibility portrays philanthropic performance as the foundation for the other responsibilities.

A) True
B) False

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In the context of ethical decision making, the greater the degree of agreement among managerial peers that an action is harmful:


A) the more likely that marketers will recognize a problem as unethical.
B) the lesser the likelihood that the action will result in a harmful outcome.
C) the fewer the individuals in the organization that are likely to get affected by the action.
D) the fewer the number of people affected by the negative outcome.

E) B) and C)
F) A) and D)

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Briefly explain the factors that tend to influence ethical decision making and judgments.

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Answers will vary. Ethical questions rar...

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Allan voices against those who litter on roads because he believes that society expects cleanliness from people. This illustrates _____.


A) preconventional morality
B) utilitarianism
C) moral relativism
D) conventional morality

E) A) and C)
F) B) and C)

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Which of the following is one of the four major components of the pyramid of corporate social responsibility?


A) Opportunism
B) Self-dealing
C) Creativity
D) Philanthropy

E) A) and B)
F) All of the above

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Which of the following statements is a feature of the Foreign Corrupt Practices Act (FCPA) ?


A) It prohibits U.S.corporations from involving in international business dealings.
B) It prohibits U.S.corporations from making illegal payments to foreign governments.
C) It declines prosecutions against bribery.
D) It offers significant advantages to several U.S. businesses abroad.

E) A) and B)
F) All of the above

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Which of the following is a similarity between the deontological theory and moral relativism?


A) Both theories are concerned with the welfare of others.
B) Both theories may lead to actions that are not ethically correct.
C) Both theories are free from flaws.
D) Both theories compare a current ethical dilemma with similar examples and outcomes.

E) All of the above
F) B) and C)

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A business firm is collaborating with a nonprofit organization in an initiative to provide public relations training to working professionals throughout a country. Twenty percent of the fee that the working professionals would pay is given to the nonprofit organization. The money is then used by the nonprofit organization to fund the training program. This scenario illustrates _____.


A) relationship marketing
B) effect-related marketing
C) cause-related marketing
D) green marketing

E) None of the above
F) A) and C)

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According to the levels of ethical development, at the preconventional morality level, people:


A) focus on the long-term results of their actions.
B) tend to have an egocentric orientation.
C) tend to focus on adhering to social norms and laws.
D) focus on being loyal to an organization.

E) A) and C)
F) A) and B)

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Which of the following statements is true of a code of ethics?


A) It is most effective when it is in the form of a long list of dos and don'ts.
B) It is an effective internal control of behavior.
C) It is typically drafted by government agencies.
D) It applies to top managers of an organization rather than its employees.

E) B) and C)
F) All of the above

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B

In the context of ethics in other countries, which of the following statements is true?


A) Corruption seldom occurs in international business dealings.
B) Usage of illegal payments is accepted and expected in various countries.
C) Ethical beliefs vary widely from culture to culture.
D) Prosecutions under the Foreign Corrupt Practices Act have significantly declined.

E) B) and C)
F) None of the above

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Explain cause-related marketing.

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Answers will vary. A sometimes controver...

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Morals are rules people develop as a result of cultural values and norms.

A) True
B) False

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Ethical beliefs vary widely from culture to culture.

A) True
B) False

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False

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