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Exhibit 20-1 Exhibit 20-1    -Refer to Exhibit 20-1. The marginal utility of the third plum is A) 17 utils. B) 10 utils. C) 8 utils. D) 3 utils. E) cannot be determined -Refer to Exhibit 20-1. The marginal utility of the third plum is


A) 17 utils.
B) 10 utils.
C) 8 utils.
D) 3 utils.
E) cannot be determined

F) B) and D)
G) C) and E)

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Smith, who has $10,000, receives an extra dollar, as does Jones, who has $100,000. Smith receives more utility from the extra dollar than does Jones. This is an example of


A) an interpersonal utility comparison.
B) the law of diminishing marginal utility.
C) the diamond-water paradox.
D) a and b

E) A) and B)
F) A) and C)

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Implicit in the solution to the diamond-water paradox is the idea that prices reflect __________ utility instead of __________ utility.


A) marginal; total
B) total; marginal
C) average; total
D) total; average
E) none of the above

F) C) and D)
G) B) and C)

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A person is in consumer equilibrium, and then the price rises for one of the goods she purchases. If she wants to restore herself to consumer equilibrium, she will (most likely)


A) buy less of the good whose price has risen and more of the relatively lower priced goods.
B) try to increase the marginal utility she receives from the good whose price has risen.
C) try to decrease the marginal utility she receives from the goods whose prices did not rise.
D) buy more of both the good whose price has risen and of the goods whose prices have not risen.
E) There is not enough information to answer the question.

F) C) and D)
G) A) and E)

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The point where the slope of the budget constraint equals the slope of the indifference curve is termed consumer equilibrium.

A) True
B) False

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Exhibit 20-6 ​ Exhibit 20-6 ​    -Refer to Exhibit 20-6. I<sub>1</sub>, I<sub>2</sub> and I<sub>3</sub> are indifference curves and line ab is the relevant budget constraint. The equilibrium position for the consumer is at A) any point on the budget constraint. B) point M. C) point J. D) point T. E) point R. -Refer to Exhibit 20-6. I1, I2 and I3 are indifference curves and line ab is the relevant budget constraint. The equilibrium position for the consumer is at


A) any point on the budget constraint.
B) point M.
C) point J.
D) point T.
E) point R.

F) A) and D)
G) B) and C)

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Suppose Valerie is consuming lipstick (L) and eye shadow (E) and nothing else. MUL = 40 and MUE = 36. The price of eye shadow is $9, and the price of lipstick is $15. What should Valerie do?


A) Consume more eye shadow and less lipstick.
B) Consume more lipstick and less eye shadow.
C) Consume less of both.
D) Consume more of both.
E) Not change her consumption of either good.

F) B) and C)
G) D) and E)

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The law of diminishing marginal utility


A) allows us to make interpersonal utility comparisons.
B) tells us that an additional dollar is worth less to a millionaire than to a poor person.
C) tells us the worth of an additional dollar of income.
D) tells us that an additional dollar of income is worth less than the preceding dollar of income.
E) a, b, and d

F) All of the above
G) B) and C)

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Exhibit 20-7 ​ Exhibit 20-7 ​    -Refer to Exhibit 20-7. Which of the following graphs represents a budget constraint of a consumer whose income is $120? A) (1)  B) (2)  C) (3)  D) (1)  and (2)  E) This cannot be determined from the information provided. -Refer to Exhibit 20-7. Which of the following graphs represents a budget constraint of a consumer whose income is $120?


A) (1)
B) (2)
C) (3)
D) (1) and (2)
E) This cannot be determined from the information provided.

F) A) and B)
G) A) and C)

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Total utility is defined as the


A) change in marginal utility a person derives from the consumption of a good.
B) change in total utility a person derives from the consumption of a good divided by the price of that good.
C) change in total utility a person derives from the consumption of a good divided by the change in the consumption of that good.
D) sum of the amounts of satisfaction a person receives from consuming a good.
E) change in total utility a person derives from the consumption of a good.

F) B) and D)
G) B) and C)

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Exhibit 20-4 Exhibit 20-4    -Refer to Exhibit 20-4. What value goes in blank (A) ? A) 55 B) 110 C) 80 D) 95 E) There is not enough information to answer this question. -Refer to Exhibit 20-4. What value goes in blank (A) ?


A) 55
B) 110
C) 80
D) 95
E) There is not enough information to answer this question.

F) C) and D)
G) B) and E)

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This is the solution to the diamond-water paradox: Those things that have high value in use sometimes have low prices because they are consumed at low __________ utility; those things that have low value in use sometimes have high prices because they are consumed at high __________utility.


A) marginal; total
B) total; total
C) total; marginal
D) marginal; marginal
E) none of the above

F) A) and E)
G) A) and D)

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Exhibit 20-3 ​ Exhibit 20-3 ​    -Refer to Exhibit 20-3. Linda spends $5 a week on apples and oranges. If the price of both goods is $1 per unit, what is Linda's total utility from consuming the optimal bundle of goods? A) 85 B) 86 C) 88 D) 209 E) 279 -Refer to Exhibit 20-3. Linda spends $5 a week on apples and oranges. If the price of both goods is $1 per unit, what is Linda's total utility from consuming the optimal bundle of goods?


A) 85
B) 86
C) 88
D) 209
E) 279

F) A) and E)
G) C) and E)

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A consumer is in equilibrium if he or she derives the same


A) total utility from each good consumed.
B) total utility per dollar spent on each good consumed.
C) marginal utility from each good consumed.
D) marginal utility per dollar spent on each good consumed.

E) A) and B)
F) All of the above

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The marginal utility curve for units 1 through 5 of good Z lies above the horizontal axis. What does this imply must be true about the total utility curve for units 1 through 5 of good Z?


A) That portion of good Z's total utility curve must be upward sloping.
B) That portion of good Z's total utility curve must be downward sloping.
C) That portion of good Z's total utility curve must be horizontal.
D) That portion of good Z's total utility curve must also lie above the horizontal axis.

E) A) and C)
F) B) and C)

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If a person's income and the prices of both goods all rise by the same percentage, then her budget constraint


A) moves inward toward the origin, and its slope remains the same.
B) moves outward away from the origin, and its slope changes.
C) moves outward away from the origin, and its slope remains the same.
D) does not change in any way.

E) C) and D)
F) A) and C)

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The theory of consumer choice assumes that consumers attempt to maximize


A) the difference between total utility and marginal utility.
B) average utility.
C) total utility.
D) marginal utility.

E) C) and D)
F) B) and C)

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Indifference curves are generally downward sloping, they are convex to the origin, and they do not cross.

A) True
B) False

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Marginal utility is computed by dividing total utility by the quantity consumed of a good.

A) True
B) False

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Joe is currently in consumer equilibrium by consuming cheese and crackers, such that the last cracker consumed yielded 8 utils and the last piece of cheese consumed yielded 12 utils. Assume the price of crackers is two cents per cracker and the price of cheese is three cents per piece. If the price of crackers increases to four cents, Joe should __________ his consumption of crackers and his marginal utility from crackers will __________ and also __________ his consumption of cheese and his marginal utility from cheese will __________.


A) increase; increase; increase; increase
B) increase; increase; decrease; decrease
C) increase; decrease; increase; decrease
D) decrease; increase; decrease; increase
E) decrease; increase; increase; decrease

F) B) and D)
G) A) and E)

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