Question 1

Describe how social media platforms, such as Facebook, could be used as an Internet marketing channel?

Accepted Answer

The answer of Describe how social media platforms, such as...

Question 2

Define and describe a similarity and difference between multichannel marketing and a strategic channel alliance.

Accepted Answer

The answer of Define and describe a similarity and difference...

Question 3

Figure 14-1
 
-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "A," would be __________.

Accepted Answer

A)  middleman
B)  wholesaler
C)  distributor
D)  retailerE) B) and C)
F) A) and B)

Question 4

All of the following are examples of contractual vertical marketing systems, except:

Accepted Answer

A)  distribution-sponsored voluntary chains
B)  franchising program
C)  wholesaler-sponsored voluntary chains
D)  retailer-sponsored cooperativesE) None of the above
F) B) and D)

Question 5

Which of the following is a type of merchant wholesaler?

Accepted Answer

A)  truck jobbers
B)  rack jobbers
C)  cash-and-carry wholesaler
D)  specialty merchandise wholesalerE) A) and B)
F) C) and D)

Question 6

Dell sells its products to both Best Buy and Future Shop. Best Buy just ran an advertisement highlighting how they sell the best Dell products available, and all other computer shops are bad retailers. This advertisement may lead to:

Accepted Answer

A)  Partnership inconsistency
B)  Disintermediation
C)  Cross-docking
D)  Channel conflictE) C) and D)
F) All of the above

Question 7

What are the functions performed by intermediaries?

Accepted Answer

The answer of What are the functions performed by intermediaries?...

Question 8

Which of the following factors affects the final choice of a marketing channel by a producer?

Accepted Answer

A)  environmental factors
B)  corporate tax legislation
C)  changes in consumer purchasing behaviour
D)  the stage in the product life cycleE) A) and B)
F) A) and C)

Question 9

Selling agents are agents who:

Accepted Answer

A)  work for several producers and carry non-competitive, complementary merchandise in an exclusive territory.
B)  represent a single producer and are responsible for the entire marketing function of that producer.
C)  furnish the racks or shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers.
D)  take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for the merchandise.E) B) and C)
F) B) and D)

Question 10

As the level of customer service increases, what happens to total logistics costs?

Accepted Answer

The answer of As the level of customer service increases,...

Question 11

Which of the following statements describes the key difference between merchant wholesalers and agents and brokers?

Accepted Answer

A)  Merchant wholesalers take title to merchandise and agents and brokers do not.
B)  Agents and brokers only deal with consumer channels.
C)  Agents and brokers make their profits based on the sales of merchandise they own, while merchant wholesalers make profits based on fees paid for their services.
D)  Merchant wholesalers don't perform all channel functions and agents and brokers do.E) A) and D)
F) All of the above

Question 12

Pharmaceutical companies such as Eli Lilly and SmithKline Beecham use a system to make sure retailers carrying their products maintain predetermined inventory levels in stock. The pharmaceutical companies do this by a daily monitoring of sales at individual stores and will automatically ship products out when the stores are running low. This is called a(n) :

Accepted Answer

A)  vendor-managed inventory
B)  supply chain inventory
C)  supplier-managed inventory
D)  just-in-time systemE) B) and C)
F) A) and D)

Question 13

Which of the following is TRUE when it comes to Dell Computer's transportation decisions?

Accepted Answer

A)  slow transportation
B)  inexpensive transportation
C)  many different transportation modes
D)   expensive transportationE) A) and D)
F) None of the above

Question 14

IBM has long been perceived as the leader in computer technology. As such, for many years IBM computers were available only from selected, authorized IBM retailers. Currently, IBM has changed its distribution strategy. Consumers can now purchase IBM computers at several well-known department and discount stores, including Walmart and Kmart, located throughout the country. Initially, IBM employed
________ distribution and made its products available only through a single retail outlet in specific locations. Currently, as computers have become more of a shopping good, IBM is using _________distribution, as it seeks to broaden the degree of its
Distribution and make its computers available in several retail outlets in specific areas.

Accepted Answer

A)  intensive; exclusive
B)  intensive; selective
C)  exclusive; intensive
D)  exclusive; selectiveE) A) and B)
F) C) and D)

Question 15

Safeway supermarkets operate their own bakeries. This illustrates:

Accepted Answer

A)  forward integration.
B)  horizontal channel.
C)  vertical channel.
D)  backward integration.E) None of the above
F) A) and D)

Question 16

A channel that includes intermediaries between the producer and consumer and perform numerous channel functions are referred to as a(n)

Accepted Answer

A)  multi-level channel.
B)  full-service channel.
C)  indirect channel.
D)  skewed channel.E) C) and D)
F) A) and D)

Question 17

Jacob has developed a lawn care service that will revolutionize the lawn care industry. Jacob, however, has limited operating capital and still wants a wide distribution of his new product. Which of the following options might he choose?

Accepted Answer

A)  He could establish a wholesaler-sponsored vertical marketing system to obtain greater economies of scale.
B)  He can establish a contractual vertical marketing system (franchise) .
C)  He might establish a corporate vertical marketing system to control the distribution system established.
D)  He might open up branch offices around the country to provide the exposure he needs.E) None of the above
F) A) and C)

Question 18

Mail-order selling, catalogue sales, and telemarketing, are all examples of:

Accepted Answer

A)  indirect marketing.
B)  impersonal marketing.
C)  direct marketing.
D)  channel bypass marketing.E) None of the above
F) A) and D)

Question 19

At the end of a recent year, Solectron, Milpitas, California, an electronics contractor, made half of his purchases under vendor-managed inventory programs. Solectron:

Accepted Answer

A)  had its suppliers perform all materials handling activities.
B)  authorized its suppliers to eliminate as many wholesaling functions as possible from the supply chain.
C)  authorized the use of distribution centres to provide quicker customer response times.
D)  used a system in which its suppliers determined the product amount and assortment that should be in stock.E) All of the above
F) A) and B)

Question 20

Which of the following statements describes a major benefit of distribution centres?

Accepted Answer

A)  Distribution centres are typically used to increase lead time.
B)  Distribution centres hold goods economically for extended periods of time.
C)  Distribution centres emphasize speed and moving stored goods out as soon as possible.
D)  Distribution centres achieve the low costs by locating in remote sites, far removed from transportation access.E) B) and D)
F) A) and C)

Exam 14: Managing Marketing Channels and Supply Chains

As the level of customer service increases, what happens to total logistics costs?

Correct Answer
verified

Mail-order selling, catalogue sales, and telemarketing, are all examples of:

Correct Answer
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All of the following are examples of contractual vertical marketing systems, except:

Correct Answer
verified

Correct Answer
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Which of the following statements describes the key difference between merchant wholesalers and agents and brokers?

Correct Answer
verified

Jacob has developed a lawn care service that will revolutionize the lawn care industry. Jacob, however, has limited operating capital and still wants a wide distribution of his new product. Which of the following options might he choose?

Correct Answer
verified

Which of the following factors affects the final choice of a marketing channel by a producer?

Correct Answer
verified

Define and describe a similarity and difference between multichannel marketing and a strategic channel alliance.

Correct Answer
verified

Which of the following is TRUE when it comes to Dell Computer's transportation decisions?

Correct Answer
verified

Which of the following statements describes a major benefit of distribution centres?

Correct Answer
verified

Safeway supermarkets operate their own bakeries. This illustrates:

Correct Answer
verified

Which of the following is a type of merchant wholesaler?

Correct Answer
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Selling agents are agents who:

Correct Answer
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Figure 14-1 -A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "A," would be __________.

Correct Answer
verified

Dell sells its products to both Best Buy and Future Shop. Best Buy just ran an advertisement highlighting how they sell the best Dell products available, and all other computer shops are bad retailers. This advertisement may lead to:

Correct Answer
verified

A channel that includes intermediaries between the producer and consumer and perform numerous channel functions are referred to as a(n)

Correct Answer
verified

At the end of a recent year, Solectron, Milpitas, California, an electronics contractor, made half of his purchases under vendor-managed inventory programs. Solectron:

Correct Answer
verified

What are the functions performed by intermediaries?

Correct Answer
verified

Describe how social media platforms, such as Facebook, could be used as an Internet marketing channel?

Correct Answer
verified

Correct Answer
verified

Exam 14: Managing Marketing Channels and Supply Chains

As the level of customer service increases, what happens to total logistics costs?

Correct AnswerverifiedShow Answer

Mail-order selling, catalogue sales, and telemarketing, are all examples of:

Correct AnswerverifiedShow Answer

All of the following are examples of contractual vertical marketing systems, except:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements describes the key difference between merchant wholesalers and agents and brokers?

Correct AnswerverifiedShow Answer

Jacob has developed a lawn care service that will revolutionize the lawn care industry. Jacob, however, has limited operating capital and still wants a wide distribution of his new product. Which of the following options might he choose?

Correct AnswerverifiedShow Answer

Which of the following factors affects the final choice of a marketing channel by a producer?

Correct AnswerverifiedShow Answer

Define and describe a similarity and difference between multichannel marketing and a strategic channel alliance.

Correct AnswerverifiedShow Answer

Which of the following is TRUE when it comes to Dell Computer's transportation decisions?

Correct AnswerverifiedShow Answer

Which of the following statements describes a major benefit of distribution centres?

Correct AnswerverifiedShow Answer

Safeway supermarkets operate their own bakeries. This illustrates:

Correct AnswerverifiedShow Answer

Which of the following is a type of merchant wholesaler?

Correct AnswerverifiedShow Answer

Selling agents are agents who:

Correct AnswerverifiedShow Answer

Figure 14-1 -A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "A," would be __________.

Correct AnswerverifiedShow Answer

Dell sells its products to both Best Buy and Future Shop. Best Buy just ran an advertisement highlighting how they sell the best Dell products available, and all other computer shops are bad retailers. This advertisement may lead to:

Correct AnswerverifiedShow Answer

A channel that includes intermediaries between the producer and consumer and perform numerous channel functions are referred to as a(n)

Correct AnswerverifiedShow Answer

At the end of a recent year, Solectron, Milpitas, California, an electronics contractor, made half of his purchases under vendor-managed inventory programs. Solectron:

Correct AnswerverifiedShow Answer

What are the functions performed by intermediaries?

Correct AnswerverifiedShow Answer

Describe how social media platforms, such as Facebook, could be used as an Internet marketing channel?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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