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Essay
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Multiple Choice
A) mass marketing.
B) micromarketing.
C) micro customization.
D) niche customization.
E) mass customization.
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Multiple Choice
A) Business processes influence the relationship between an organization and information technology.
B) Business processes are a collection of standard operating procedures.
C) A business firm is a collection of business processes.
D) Business processes are usually ensconced in an organization's culture.
E) Business processes are typically unaffected by changes in information systems.
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True/False
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Multiple Choice
A) Disruptive technologies radically change the business landscape and environment.
B) Disruptive technologies may be substitute products that perform better than other products currently being produced.
C) Disruptive technologies may sometimes simply extend the marketplace.
D) Disruptive technologies may put entire industries out of business.
E) Firms that invent disruptive technologies as first movers always become market leaders.
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True/False
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Multiple Choice
A) it helps firms expand in size.
B) it helps firms lower the cost of market participation.
C) it helps reduce internal management costs.
D) it helps reduce transaction costs.
E) it helps reduce agency costs.
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True/False
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True/False
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Multiple Choice
A) Streaming music services
B) Broadcast TV
C) Satellite radio
D) On-demand Internet television
E) Terrestrial radio
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True/False
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Multiple Choice
A) more suppliers.
B) fewer suppliers.
C) global suppliers.
D) local suppliers.
E) only a single supplier.
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Multiple Choice
A) increases as more people use them.
B) decreases as more people use them.
C) increases due to higher marginal gain in output.
D) decreases according to the law of diminishing returns.
E) is unrelated to the number of people that use them.
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True/False
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Multiple Choice
A) Business processes
B) Environments
C) Structure of the organization
D) Agency costs
E) Leadership styles
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Multiple Choice
A) strengthen ties to its customers.
B) simplify the industry value chain.
C) develop synergies.
D) focus on market niche.
E) achieve low-cost leadership.
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Essay
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