Question 1

An enterprise system can help reduce redundant business processes.

Accepted Answer

A) True 
 B)False

Question 2

A build-to-order supply-chain model is also called a ________ model.

Accepted Answer

A)  supply-based
B)  demand-driven
C)  replenishment-driven
D)  push-based
E)  market-drivenF) A) and E)
G) B) and E)

Question 3

Customer service modules in CRM systems provide tools for:

Accepted Answer

A)  assigning and managing customer service requests.
B)  capturing prospect and customer data.
C)  identifying profitable and unprofitable customers.
D)  managing sales prospect and contact information.
E)  organizing effective marketing campaigns.F) C) and E)
G) None of the above

Question 4

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

Accepted Answer

A)  network
B)  bullwhip
C)  ripple
D)  whirlpool
E)  diffractionF) C) and E)
G) A) and B)

Question 5

Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

Accepted Answer

A)  push;pull
B)  demand;continual
C)  upstream;downstream
D)  planning;execution
E)  maintenance;developmentF) A) and D)
G) A) and E)

Question 6

Implementing enterprise software from Oracle enabled Alcoa to achieve all of the following except:

Accepted Answer

A)  reduce requisition-to-pay cycle times.
B)  reduce accounts payable transaction processing.
C)  centralize financial activities.
D)  centralize procurement activities.
E)  obtain lower prices for raw materials.F) B) and D)
G) C) and D)

Question 7

Supply chain execution systems provide all of the following functions except:

Accepted Answer

A)  generating demand forecasts for products.
B)  tracking the flow of finished goods.
C)  managing materials.
D)  managing warehouse operations.
E)  managing the financial information involving all parties.F) B) and C)
G) A) and D)

Question 8

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Accepted Answer

A)  Safety stock
B)  Continuous replenishment
C)  Just-in-time strategies
D)  Demand planning
E)  Perfect informationF) None of the above
G) B) and E)

Question 9

You have been asked to implement enterprise software for a manufacturer of kitchen appliances.What is the first step you should take?

Accepted Answer

A)  Rewrite the software to support the way the company's business processes work.
B)  Select the business processes you wish to automate.
C)  Map the company's business processes to the software's business processes.
D)  Map the software's business processes to the company's business processes.
E)  Select the functions of the system you wish to use.F) C) and D)
G) B) and D)

Question 10

Identify two classifications for supply chain software.For each classification,identify five capabilities.

Accepted Answer

Supply chain planning systems and supply...

Question 11

Enterprise systems include analytical tools.

Accepted Answer

A) True 
 B)False

Question 12

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers,those who are good candidates for sales and services.

Accepted Answer

A)  Customer
B)  SOA
C)  Marketing
D)  Complex
E)  SFAF) B) and D)
G) All of the above

Question 13

What is social CRM and how is it being used?

Accepted Answer

Social CRM tools enable a business to co...

Question 14

Operational CRM applications include tools for all of the following except:

Accepted Answer

A)  sales force automation.
B)  call center support.
C)  marketing automation.
D)  customer service support.
E)  calculating CLTV.F) A) and C)
G) A) and D)

Question 15

________ modules use many of the same data,tools,and systems as CRM to enhance collaboration between a company and its selling partners.

Accepted Answer

A)  SCM
B)  SFA
C)  ERM
D)  DRM
E)  PRMF) A) and E)
G) B) and E)

Question 16

What business processes are supported by enterprise systems? Give specific examples.

Accepted Answer

The four major business processes suppor...

Question 17

In a pull-based model of SCM systems,production master schedules are based on forecasts of demand for products.

Accepted Answer

A) True 
 B)False

Question 18

Supply chain planning systems perform all of the following functions except:

Accepted Answer

A)  establish inventory levels for raw materials and finished goods.
B)  identify the transportation mode to use for product delivery.
C)  determine where to store finished goods.
D)  determine how much product to manufacture in a given time period.
E)  track the physical status of goods.F) A) and E)
G) A) and C)

Question 19

Customer relationship management systems typically provide software and online tools for sales,customer service,and:

Accepted Answer

A)  marketing.
B)  account management.
C)  advertising.
D)  public relations.
E)  human resources.F) A) and E)
G) C) and E)

Question 20

From your reading of the chapter's opening case,Skullcandy chose enterprise resource planning software from which of the following ERP vendors?

Accepted Answer

A)  Oracle
B)  SAP
C)  IBM
D)  Microsoft
E)  Infor Global SolutionsF) B) and E)
G) B) and D)

Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Identify two classifications for supply chain software.For each classification,identify five capabilities.

Correct AnswerverifiedSupply chain planning systems and supply...View AnswerShow Answer

Operational CRM applications include tools for all of the following except:

Correct AnswerverifiedShow Answer

Implementing enterprise software from Oracle enabled Alcoa to achieve all of the following except:

Correct AnswerverifiedShow Answer

In a pull-based model of SCM systems,production master schedules are based on forecasts of demand for products.

Correct AnswerverifiedShow Answer

What is social CRM and how is it being used?

Correct AnswerverifiedSocial CRM tools enable a business to co...View AnswerShow Answer

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

Correct AnswerverifiedShow Answer

Enterprise systems include analytical tools.

Correct AnswerverifiedShow Answer

A build-to-order supply-chain model is also called a ________ model.

Correct AnswerverifiedShow Answer

What business processes are supported by enterprise systems? Give specific examples.

Correct AnswerverifiedThe four major business processes suppor...View AnswerShow Answer

Customer relationship management systems typically provide software and online tools for sales,customer service,and:

Correct AnswerverifiedShow Answer

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers,those who are good candidates for sales and services.

Correct AnswerverifiedShow Answer

You have been asked to implement enterprise software for a manufacturer of kitchen appliances.What is the first step you should take?

Correct AnswerverifiedShow Answer

Supply chain execution systems provide all of the following functions except:

Correct AnswerverifiedShow Answer

From your reading of the chapter's opening case,Skullcandy chose enterprise resource planning software from which of the following ERP vendors?

Correct AnswerverifiedShow Answer

Supply chain planning systems perform all of the following functions except:

Correct AnswerverifiedShow Answer

Customer service modules in CRM systems provide tools for:

Correct AnswerverifiedShow Answer

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Correct AnswerverifiedShow Answer

________ modules use many of the same data,tools,and systems as CRM to enhance collaboration between a company and its selling partners.

Correct AnswerverifiedShow Answer

Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

Correct AnswerverifiedShow Answer

An enterprise system can help reduce redundant business processes.

Correct AnswerverifiedShow Answer

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Supply chain planning systems and supply...
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Social CRM tools enable a business to co...
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The four major business processes suppor...
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Supply chain software can be classified as either supply chain systems or supply chain systems.

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